“Uneasy lies the head that wears a crown” – Henry IV, William Shakespeare.

How do you keep the world’s pre-eminent watch brand at the top of the pyramid for years to come?

What drives interest for certain whiskies amongst collectors and consumers? How do you bottle desire through product innovation?

By analysing the secondary auction market, we revealed certain marketing and product attributes drive higher perceived status and allure.

Established in 1989 and London's leading private tutoring and education consultancy, Lionheart's prior website did not match its reputation.

What happens when you work alongside the founders to build a best-in-class website and a heavily stylised brand from the ground up? A rebrand and rebuild that earned a Special Mention at the CSS Design Awards.

How do you revive a high-street ramen bar with declining visitor numbers?

A ground-up social media rebrand and communications strategy, in-person collaborations and strategic marketing of the space helped put this venue back on the map – earning features on the Monocle Magazine podcast and in London on the Inside.

Why compete on the same playing field with German car brands, when you can create a new one?‍

For years, Lexus advertised its cars in an identical way to its European rivals. Step in Takumi - the Japanese word for craftsmanship - and a brand narrative that is still being used across their marketing and communications.

A private tuition company serving HNW/UHNW families – yet a website that looked more primary school than premium education provider.

A full rebrand and repositioning brought the brand's visual identity in line with its clientele, driving a 35% increase in enquiries.

A heritage cognac house navigates a changing luxury spirits landscape, with the aim of premiumisation.

We assessed brand positioning and pricing strategy ahead of a major product pre-launch, drawing on consumer insight and market analysis within the prestige spirits sector.

An independent Bentley + Rolls-Royce workshop changes hands, becomes the fastest growing group in fine motoring.

A new social media strategy and content partnership with Morgan Motor Company puts the brand's digital presence on the same level as its reputation on the road.