Dominic is a brand consultant working across luxury, lifestyle and service-led businesses. His work centres on brand, positioning and strategy – helping organisations define who they are, what makes them distinct and how that distinction translates across every touchpoint.

He has worked with global names including Rolex and Pernod Ricard, where precision, restraint and long-term brand stewardship were non-negotiable. In categories where heritage carries weight and perception shapes value, strategy is as much about what you don’t say as what you do.

Alongside agency roles, Dominic works independently with founders on brand repositioning and digital redevelopment projects.

A long-standing interest in culture and identity underpins his work. Having lived across Tokyo, Milan, Bangkok and London, he is fascinated by how context shapes aspiration, taste and decision-making – and how brands both reflect and influence that dynamic.

Outside of strategy, Dominic continues to explore cultural narratives through writing and research, drawing inspiration from sociology, literature and the shifting signals of contemporary luxury.